Political campaigns embrace streaming for midterm ads - Protocol

The 2022 midterm elections are nearing, and campaigns are expected to spend a record $1.2 billion on connected TV ads. Streaming advertising spending is becoming a major factor in House and Senate races, according to CTV experts.
After long ignoring streaming services, political campaigns are finally acknowledging that media consumption habits have changed.

This Ad's for You (Not Your Neighbor) - The New York Times

Online voting provider paid for academic research in attempt to sway U.S. lawmakers

Streaming TV Platforms That Will Benefit From 2022 Midterm Ad Spending

IAB Annual Report 2022

Some Democrats Push Biden to Embrace Normalcy as Covid-19 Cases Ease - WSJ

US Elections Digital Advertising Trends: CTV Affects Nearly Every Aspect of 2022 Midterms - Basis Technologies

IAB Annual Report 2022

Programmatic Advertising for the 2024 Election — Viant

2022 Midterms Digital Ad Spending Breakdown - Adimpact