Why Are Taylor Swift Fans Trading Eras Tour Friendship Bracelets?

It’s honestly less complicated than you’d expect.
Here's everything you need to know about the trend of Taylor Swift fans making, trading and gifting friendship bracelets on the Eras Tour.

Open for business: Taylor Swift's outdoor merch stand signals Eras

Handmade with colorful acrylic beads, strong stretch cord and all the Taylor Swift inspo from all 10 Eras! Complete your Eras experience. Bracelets

Eras Tour Bracelet Lot, Friendship Bracelets, Swiftie Bracelets, Taylor Swift

Why Are Taylor Swift Fans Trading Eras Tour Friendship Bracelets?

$4,750 for Taylor Swift: Here's how much Kansas City fans spent on

Gigi Hadid shows off her Taylor Swift super fans credentials with

Make the Taylor Swift Eras Tour Friendship Bracelets for $10

Fans share the connection with Taylor Swift and friendship

335+ Taylor Swift Eras Tour friendship bracelet ideas - PopBuzz

Eras Tour WITH DATES Taylor Swift Friendship Bracelets Gift

Oklahoma Taylor Swift fan makes $16,000 selling friendship

Eras Tour Friendship Bracelets : r/TaylorSwift

Taylor Swift Fans Deliver After Flavor Flav Requests Friendship

Taylor Swift fans' friendship bracelet craze driving Michaels sales

Taylor Swift Eras Tour Set of 5 Random Friendship Trading