Fierce Pharma 2023 Digital Marketing Trends & Prioritization

Industry leader Fierce Pharma set out to understand how pharma marketers and their agencies are feeling and thinking about how to navigate these interesting times using its 2023 Digital Marketing Trends survey kicked off during the Digital Pharma East (DPE) conference in Q4 2022. | This easy-to-read report contains the survey questions, results, and analyses that showcase the collective wisdom of the industry and provide guidance for marketers and their agencies on where to focus in 2023 and what changes to anticipate in the coming months.

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Embracing a Hybrid Strategy: Integrating Online and Offline Capabilities to Enhance Patient Outcomes