JOItmC, Free Full-Text
Por um escritor misterioso
Last updated 27 setembro 2024
People use social media not only for social purposes but also for business purposes. It is used in management and marketing as a tool to manage organizations and market products and services, especially to influence customers’ intention and satisfaction. Therefore, the research purpose is to define factors that influence continuous intention to use TikTok in Jordan and to what extent satisfaction with TikTok influences continuous intention to use TikTok. The current research uses a quantitative cross-sectional approach. Data was collected by online surveys and shared on several social media sites such as WhatsApp, Instagram, and Facebook. A total of 402 responses were valid for further analysis. Then, Structural Equation Modeling (SEM) was performed. The results indicate that the following factors significantly affect satisfaction: self-expression, informativeness, a sense of belonging, and trendiness in TikTok. However, the following factors do not significantly affect satisfaction: sociability, affection in TikTok, and past time in TikTok. The factors can explain 48.5% of satisfaction. Finally, satisfaction has a positive significant influence on users’ continuous intention to use TikTok and can explain 30.6% of the user’s continuous intention to use TikTok. In conclusion, the organizations have to heavily use the factors that influence the users’ satisfaction to increase users’ continuous intention.
PDF) Business Model Innovation through a Rectangular Compass: From the Perspective of Open Innovation with Mechanism Design
Build a Free Website
Smart Pls Free Get File - Colaboratory
Build a Free Website
Wells Fargo Center Survey Grade Not Based On The Facility
Frontiers A Symmetry and Asymmetry Investigation of the Nexus Between Environmental Sustainability, Renewable Energy, Energy Innovation, and Trade: Evidence From Environmental Kuznets Curve Hypothesis in Selected MENA Countries
JOItmC, Free Full-Text
Positive and Constructive Contributions for Sustainable Development Goals : Popescu, Cristina Raluca Gh.: : Books
Journal of Open Innovation: Technology, Market, and Complexity
JOItmC, Free Full-Text
Recomendado para você
você pode gostar