What Is Puffery & How It Affects Your Brand Reputation

What is puffery? Find out how to avoid puffery in order to protect you from legal issues and costly damage to your brand's reputation.

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Consumer consideration of sponsor brands they do not remember: Taking a wider look at the memorisation effects of sponsorship: International Journal of Advertising: Vol 30, No 2

Ten Things: Marketing Law Basics for In-House Counsel

How is “Puffery” Killing Brand Reputations? - Business 2 Community

Puffery - legal acceptability

Line Between Puffery and Deceptive Advertising: Why it Matters - Animas Marketing

How Much Does a Bad Reputation Cost Your Business? - APEX Global

What Is Puffery & How It Affects Your Brand Reputation

The Great American Blow-up: Puffery, Ivan L. Preston 9780299067304

Wikipedia and Brand Reputation: A Guide

How to Write Ads With Puffery That Are Legal (+ Puffery Examples): Your Complete Ads With Puffery Marketing Guide