Inside Gucci and Roblox's new virtual world

Gucci is expanding its presence on Roblox, a metaverse and gaming platform, with a virtual two-week art installation, Vogue Business can exclusively reveal. It’s building brand awareness among some very young customers.

Inside Gucci and Roblox's new virtual world

Shopping in the Metaverse Could Be More Fun Than You Think - CNET

I Went Shopping in the Metaverse and Tried On a Gucci Bag - Video - CNET

Beyond Fortnite: Why brands should build their own metaverses - New Digital Age

The House partners with Roblox for a special Gucci Garden interactive virtual experience. - Gucci Stories

Roblox: 3D advertising and branded experiences - Candid.News

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