How TikTok Is Transforming Tech – UM School of Communication

The purpose of this paper is to research and discuss the exponential growth and explosion of the app TikTok. TikTok, owned by Chinese parent company ByteDance, and formally known as Musical.ly, is the leading destination for short-form mobile video. It is the social media platform that launches viral stars 15 seconds at a time. Their

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TikTok: Creativity and Culture in Short Video (Digital Media and Society)