Flamin' Hot Cheetos: An Oral History Gone Wrong and an Uncomfortable Corporate PR Moment

Robert Montanez, the self proclaimed, but Frito-Lay-refuted inventor of Flamin' Hot Cheetos. As we all ate our Bengals-orange snacks for the Super Bowl yesterday, a story about one of the most iconic of them came up again to the forefront.   The dayglo orange Flamin’ Hot Cheetos made news in the New York Times Magazine on…

Applied Sciences May-1 2023 - Browse Articles

Is The Flamin' Hot Cheetos Origin Story Based On a Lie?

October 15, 2023: Volume XCI, No. 20 by Kirkus Reviews - Issuu

LARB Quarterly, no. 36: Are you content? by lareviewofbooks - Issuu

Flamin' Hot vs. the True Story of Richard Montañez

So Very Wrong About Games

Cosmopolitan May/June 2021 (Digital)

The Flamin' Hot Cheetos Movie Is Already Mired in Controversy

1 The Association of Diplomatic Studies and Training Foreign Affairs

The Daily Zeitgeist

Flamin' Hot Cheetos: An Oral History Gone Wrong and an Uncomfortable Corporate PR Moment

Salmon a la Chambord: One of the Most Ostentatious Dishes of the Gilded Age

1998-1999 The Times (Peru, NE) - issues 1-12 by Peru State College Library - Issuu

The story behind the 'Flamin' Hot' rise from janitor to marketing executive