Do It for the Culture: The Case for Memes in Qualitative Research

Memes are a prominent feature of global life in the 21st century. The author asserts that memes are significant to current and future qualitative research. In particular, the text establishes memes as: (a) part of everyday communication, expression, and explanation, thus useful in qualitative research; (b) valuable cultural units and symbols; (c) forms of rapport building and cultivating relational research; (d) approaches that bolster and sustain remote data collection; (e) methods that infuse agency, humor, and creativity into the research process. The author then showcases distinctive ways memes can be effectively incorporated in qualitative research pursuits and publications. The article concludes with the necessity of data collection and representation approaches that advance the meaningfulness and cultural-relevance of qualitative inquiry.

Meme Culture, MorungExpress

Languages, Free Full-Text

Semiotics of virality

Meme factory cultures and content pivoting in Singapore and Malaysia during COVID-19

Do It for the Culture: The Case for Memes in Qualitative Research

The life of COVID-19 mask memes: A diachronic study of the pandemic memescape

Full article: Sharing the hate? Memes and transnationality in the far right's digital visual culture

Do It for the Culture: The Case for Memes in Qualitative Research

a tumblr book University of Michigan Press

Algorithmic Recommendation System and Memetic Cultural Production, by Helena Sandberg, In Search of Search (& its Engines)

Communicating with Memes: Consequences in post-truth civilization