Apple decision to keep lid on iPhone sales data unnerves investors

SAN FRANCISCO: First Apple took away the headphone jack on its iPhones. Then it took away the home button. And now, it has taken away a closely watched performance metric that it has disclosed to investors for 20 years. The Cupertino, California-based company on Thursday said that it will stop reporting unit sales data for its iPhone, iPad and Mac computer products, the latter of which it has given out since 1998. Analysts and investors use the figures to calculate the average selling price of Apple’s devices and gauge the health of the company.

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