A CMO's View: How IHOP keeps winning the love & affection of its 3.5M Facebook fans

IHOP CMO Kirk Thompson shares how his brand has gained a competitive advantage through its strategic Facebook marketing efforts.

A CMO's View: How IHOP keeps winning the love & affection of its 3.5M Facebook fans

Business Ethics Case Analyses: November 2020

The social media war room as a mentality: 5 questions with MRM//McCann's VP of social strategy

Business Ethics Case Analyses: November 2020

Business Ethics Case Analyses: November 2020

A CMO's View: How IHOP keeps winning the love & affection of its 3.5M Facebook fans

Kirk Thompson's Instagram, Twitter & Facebook on IDCrawl

Kirt Thompson's Instagram, Twitter & Facebook on IDCrawl

A CMO's View: How IHOP keeps winning the love & affection of its 3.5M Facebook fans

Business Ethics Case Analyses: Trifecta Nutrition: CrossFit Games Food Scandal (2017-2020)

Business Ethics Case Analyses: November 2020

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